Daily Archives: December 15, 2017

Here’s why ‘clickbait’ doesn’t have to be a dirty word

People use the word “clickbait” as if the practice they’re referring to – writing catchy headlines to generate traffic – is a bad thing. I’m here to take exception to that, because it isn’t. In fact, if done well, crafting “clickbait” headlines is an art unto itself. Here’s a couple of things to keep in ...