Monthly Archives: January 2018

Considering the impossible: Will Facebook ever die?

Before you dismiss the notion of Facebook’s demise, take a step back for a second. Actually, take a step back about 12 years. Now you’re in 2006, and you’ve just logged into your MySpace for the umpteenth time since you woke up, gleefully engaging with everything your friends do. There’s something magical – and addictive ...

Why you need to learn about Blockchain technology – and soon

When you hear the term “Blockchain,” you might think of Bitcoin, the digital currency (or cryptocurrency) that everyone is obsessed with lately. And at first, it might seem like this emerging technology is only a threat to the banking industry. But it turns out it’s something digital marketers ought to pay attention to as well. ...

Should marketers be afraid of Facebook’s new algorithm?

If you’re in any corner of the digital marketing world, you’ve no doubt heard the grumbling – and seen the hand-wringing – about Facebook’s new algorithm. The trepidation is understandable. After all, this change – which is described as the biggest-ever revamp of the News Feed algorithm – is aimed right us. “As we roll this out,” ...

Making sense of all those 2018 predictions

Now that 2018 is finally here, it’s a good time to start keeping score on all those New Year “predictions” – many of which we shared on social media. Problem is, we’re still a little early. Since each of those predictions has a whole year to come true, it would be premature to start declaring ...