Is Reddit secretly trying to become the next Facebook?
Tags
aggregation
DESIGN
digital marketing
digital media
experience
facebook
infinite scroll
interface
internet
reddit
redditor
redesign
scroll
social
social media
UI
user
user experience
users
UX
There is great unrest on Reddit. It’s because the social news aggregation website, which bills itself as “the front page of the internet,” is going through changes – and some users theorize there’s a nefarious scheme at work. As user mrv3 put it, in a post that made the coveted front page recently, “Reddit is trying ...
To pivot, or not to pivot: The truth about video
Tags
ads
advertising
content
content marketing
engagement
facebook
pivot
social media
traffic
video
video content
viral
viral video
In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018. But beware, intrepid prospector. If you’re planning ...
The truth about podcasting as a marketing tool
Tags
advertising
adweek
brand
branding
content
content marketing
digital advertising
digital marketing
forbes
marketing
podcast
serial
If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...
Is PPC really the best use of your advertising dollars?
There’s something undeniably attractive about billboard advertising. After all, the image of a big highway sign towering over the landscape is almost as iconic as Coca-Cola. But how much does it cost? As you might guess, it can be quite expensive. So, with a limited budget, you might think that PPC (pay-per-click) advertising is the ...