Daily Archives: March 2, 2018

Is PPC really the best use of your advertising dollars?

There’s something undeniably attractive about billboard advertising. After all, the image of a big highway sign towering over the landscape is almost as iconic as Coca-Cola. But how much does it cost? As you might guess, it can be quite expensive. So, with a limited budget, you might think that PPC (pay-per-click) advertising is the ...