Will Ad Blockers haunt digital marketers forever?
Tags
ad block
ad blockers
adblock
ads
advertisers
digital advertising
digital marketing
display
display ads
google
marketer
marketers
native
native ads
native advertising
sponsored content
white list
whitelist
Ad blockers are to digital marketers what German U-boats were to Allied naval fleets – a hidden (and dangerous) nuisance that could derail otherwise perfect planning. Unlike U-boats, though, you can’t really blame folks for using them. This makes our perpetual conflict with ad blockers that much more difficult, because we know that users have ...
The long and short of Content Marketing word count
Tags
blog
blogger
blogging
content
content marketing
google
length
long form
search engine
traffic
word
word count
It’s hard to find a simple, straight answer when it comes to the subject of ideal content length. “The longer, the better!” one side of the word count argument might say; “No!” the other would shout, “the shorter the better!” So who has it right? And what if they’re both wrong? Before we delve into this, let’s just ...