Yearly Archives: 2018 ( Page 2 )

To pivot, or not to pivot: The truth about video

In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018.  But beware, intrepid prospector. If you’re planning ...

The truth about podcasting as a marketing tool

If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...

Is PPC really the best use of your advertising dollars?

There’s something undeniably attractive about billboard advertising. After all, the image of a big highway sign towering over the landscape is almost as iconic as Coca-Cola. But how much does it cost? As you might guess, it can be quite expensive. So, with a limited budget, you might think that PPC (pay-per-click) advertising is the ...

What happens when THEY google YOU? A guide to personal branding

Let’s say a potential client types your name into Google. What would they see when they hit “Enter”? If you don’t have a strong personal brand, then it’s probably not a whole lot. This will be the case even if you’re a leader in your field, someone who commands respect among his or her colleagues. ...

Did Super Bowl ad ‘losers’ actually win the game?

Did you catch that 30 seconds of complete darkness during one of the ad breaks on Super Bowl Sunday? It was just a technical error, but as the Washington Post put it, “a blank screen may have been preferable” to some of the commercials that actually aired. Burn. But the Post may be right; as ...

There’s a staffing problem in digital marketing. How do we solve it?

Let’s face it: When it comes to finding, hiring, and retaining talent, this industry is dealing with major growing pains. As if keeping up with evolving technology wasn’t challenging enough, companies breaking into digital marketing are also having a hard time getting the right people for the job. According to Digiday, a recent survey of 400 ...

Considering the impossible: Will Facebook ever die?

Before you dismiss the notion of Facebook’s demise, take a step back for a second. Actually, take a step back about 12 years. Now you’re in 2006, and you’ve just logged into your MySpace for the umpteenth time since you woke up, gleefully engaging with everything your friends do. There’s something magical – and addictive ...

Why you need to learn about Blockchain technology – and soon

When you hear the term “Blockchain,” you might think of Bitcoin, the digital currency (or cryptocurrency) that everyone is obsessed with lately. And at first, it might seem like this emerging technology is only a threat to the banking industry. But it turns out it’s something digital marketers ought to pay attention to as well. ...

Should marketers be afraid of Facebook’s new algorithm?

If you’re in any corner of the digital marketing world, you’ve no doubt heard the grumbling – and seen the hand-wringing – about Facebook’s new algorithm. The trepidation is understandable. After all, this change – which is described as the biggest-ever revamp of the News Feed algorithm – is aimed right us. “As we roll this out,” ...

Making sense of all those 2018 predictions

Now that 2018 is finally here, it’s a good time to start keeping score on all those New Year “predictions” – many of which we shared on social media. Problem is, we’re still a little early. Since each of those predictions has a whole year to come true, it would be premature to start declaring ...