Yearly Archives: 2019

What the Happy Meal can teach us about branding

As Clint Eastwood (playing Dirty Harry) once said, “a man’s got to know his limitations.” Switch out “man” with “brand” and “limitations” with “strengths,” and you’ve got a pretty good idea of what makes McDonald’s a marketer worth emulating. Case in point, the Big M’s revival of its classic Happy Meal toys. During the promotion, ...

The ironic success of that Starbucks ‘Thrones’ cameo

There’s really no need to catch you up to speed, because the whole world already knows: a Starbucks cup made a very accidental appearance in last week’s Game of Thrones, and the entire internet lost its mind. The only thing truly “lost,” however, was the almost literal boatload of money HBO could have charged Starbucks ...