What the Happy Meal can teach us about branding
As Clint Eastwood (playing Dirty Harry) once said, “a man’s got to know his limitations.” Switch out “man” with “brand” and “limitations” with “strengths,” and you’ve got a pretty good idea of what makes McDonald’s a marketer worth emulating. Case in point, the Big M’s revival of its classic Happy Meal toys. During the promotion, ...
The ironic success of that Starbucks ‘Thrones’ cameo
There’s really no need to catch you up to speed, because the whole world already knows: a Starbucks cup made a very accidental appearance in last week’s Game of Thrones, and the entire internet lost its mind. The only thing truly “lost,” however, was the almost literal boatload of money HBO could have charged Starbucks ...
What you – yes, you – can do to fight ad fraud
As we speak (or, uh, “read”?), someone is out there making you look bad. And by “you,” we mean digital advertisers (and yes, that includes your pals at Fluency), and by “someone,” we mean a global army of bots controlled by… …you guessed it (or you just read the title): ad fraudsters. Wait, how can ...
Failed campaigns: When to admit defeat
That’s the funny thing about digital marketing: there just aren’t any guarantees in this business. You can have a shrewd strategy. You can read every conceivable data point. And you can kill it in content. And even then, your campaign could still fail. So what do you do? For one, as the headline suggests, you admit ...
How to email your customers without spamming them
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content
content marketing
digital marketing
email
email marketing
interstitial
newsletter
spam
subscribe
subscriber
We admit email marketing doesn’t seem all that glamorous. More than likely, you associate it with the junk that ends up in your spam folder, day in and day out. So if you’re working with a limited budget and limited time, it’s understandable that you might turn up your nose at email. After all, it’s ...
Do people actually click on native ads?
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ads
content
content marketing
copywriter
copywriting
digital
digital marketer
digital marketing
native ad
native ads
native advertising
sponsored
sponsored article
sponsored content
writing
You never click on native ads, do you? If you’re a digital marketer, the answer is probably no – unless you’re curious about what the competition’s up to. As a consumer, you likely steer clear of them. So why would you expect other people to click on your native ads? It’s a fair question. But here’s a ...
Tread lightly through the social media minefield
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ads
advertising
controversy
digital marketer
digital marketing
facebook
fluency
instagram
post
social media
strategy
tweet
twitter
For digital marketers, social media is a double-edged sword that can never be sheathed. Like it or not, all companies must contend with platforms like Twitter, Facebook, and Instagram. There’s simply no way one can forego social media strategy and be successful. In other words, we’re all forced to wield a deadly weapon on a daily basis. ...
Will Ad Blockers haunt digital marketers forever?
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ad block
ad blockers
adblock
ads
advertisers
digital advertising
digital marketing
display
display ads
google
marketer
marketers
native
native ads
native advertising
sponsored content
white list
whitelist
Ad blockers are to digital marketers what German U-boats were to Allied naval fleets – a hidden (and dangerous) nuisance that could derail otherwise perfect planning. Unlike U-boats, though, you can’t really blame folks for using them. This makes our perpetual conflict with ad blockers that much more difficult, because we know that users have ...
Is it time to abandon Facebook once and for all?
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#deletefacebook
advertisers
advertising
advertising budget
analytica
budget
cambridge
cambridge analytica
data
data breach
facebook
fake news
marketing
marketing budget
privacy
russia
security
social media
trolls
users
zuckerberg
zuckerbot
It’s been a rough couple of weeks for Facebook. First, there was fallout over the Cambridge Analytica data breach, and then, Facebook founder Mark Zuckerberg’s appearance before Congress. The latter did no favors for the CEO’s public image; thanks to his rather stiff performance, social media users branded him with colorful nicknames like “Zuckerbot.” While ...
The long and short of Content Marketing word count
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blog
blogger
blogging
content
content marketing
google
length
long form
search engine
traffic
word
word count
It’s hard to find a simple, straight answer when it comes to the subject of ideal content length. “The longer, the better!” one side of the word count argument might say; “No!” the other would shout, “the shorter the better!” So who has it right? And what if they’re both wrong? Before we delve into this, let’s just ...