Fluency Digital

The ironic success of that Starbucks ‘Thrones’ cameo

There’s really no need to catch you up to speed, because the whole world already knows: a Starbucks cup made a very accidental appearance in last week’s Game of Thrones, and the entire internet lost its mind. The only thing truly “lost,” however, was the almost literal boatload of money HBO could have charged Starbucks ...

Was 2018 a tough year for digital marketers?

To answer the question posed in the headline, yes – maybe a little.  But not in a way that should have you worrying that you’ve chosen the wrong profession or anything. Far from it.  In fact, the digital marketing scene and its practitioners are doing just fine in a financial sense. For proof, look to the ...

What you – yes, you – can do to fight ad fraud

As we speak (or, uh, “read”?), someone is out there making you look bad. And by “you,” we mean digital advertisers (and yes, that includes your pals at Fluency), and by “someone,” we mean a global army of bots controlled by… …you guessed it (or you just read the title): ad fraudsters. Wait, how can ...

Failed campaigns: When to admit defeat

That’s the funny thing about digital marketing: there just aren’t any guarantees in this business. You can have a shrewd strategy. You can read every conceivable data point. And you can kill it in content. And even then, your campaign could still fail. So what do you do? For one, as the headline suggests, you admit ...

How to email your customers without spamming them

We admit email marketing doesn’t seem all that glamorous. More than likely, you associate it with the junk that ends up in your spam folder, day in and day out. So if you’re working with a limited budget and limited time, it’s understandable that you might turn up your nose at email. After all, it’s ...

Do people actually click on native ads?

You never click on native ads, do you? If you’re a digital marketer, the answer is probably no – unless you’re curious about what the competition’s up to. As a consumer, you likely steer clear of them. So why would you expect other people to click on your native ads? It’s a fair question. But here’s a ...

Tread lightly through the social media minefield

For digital marketers, social media is a double-edged sword that can never be sheathed. Like it or not, all companies must contend with platforms like Twitter, Facebook, and Instagram. There’s simply no way one can forego social media strategy and be successful. In other words, we’re all forced to wield a deadly weapon on a daily basis. ...

Will Ad Blockers haunt digital marketers forever?

Ad blockers are to digital marketers what German U-boats were to Allied naval fleets – a hidden (and dangerous) nuisance that could derail otherwise perfect planning. Unlike U-boats, though, you can’t really blame folks for using them. This makes our perpetual conflict with ad blockers that much more difficult, because we know that users have ...

Is it time to abandon Facebook once and for all?

It’s been a rough couple of weeks for Facebook. First, there was fallout over the Cambridge Analytica data breach, and then, Facebook founder Mark Zuckerberg’s appearance before Congress. The latter did no favors for the CEO’s public image; thanks to his rather stiff performance, social media users branded him with colorful nicknames like “Zuckerbot.” While ...

The long and short of Content Marketing word count

It’s hard to find a simple, straight answer when it comes to the subject of ideal content length. “The longer, the better!” one side of the word count argument might say; “No!” the other would shout, “the shorter the better!” So who has it right? And what if they’re both wrong? Before we delve into this, let’s just ...