Fluency Digital Insights

Navigating the New Economy

What the data says about GDP growth, AI tool adoption, and what it means for you.

Q1 2026

8 min read

How Well Do You Know This Market?

1. GDP grew at what rate in late 2025?
2. Revised U.S. job growth in 2025 came in at:
3. Workers with AI skills earn what premium?
4. What % of Fortune 100 use AI coding tools?
5. Enterprise spend on AI coding tools in 2025:
0/5

Many are surprised by these fundamentals. The usual pattern—GDP up, jobs up—isn't holding the way it used to. Something shifted.

GDP Up, Job Growth Slowing

2.5%*
GDP Growth
2.3%*
Productivity
0.1%
Job Growth (Revised)
91%
Drop from 2024
GDP, Productivity & Job Growth (1999-2025)

Source: FRED (BEA, BLS) — Annual percent change in real GDP, nonfarm business productivity, and nonfarm payroll employment. *2025 GDP and productivity are estimates based on Q1–Q3 data. 2025 job growth revised to 0.1% per February 2026 BLS benchmark revision (181K total, down from initial 584K estimate). 2020 productivity spike reflects composition effects.

GDP and productivity are both positive, but revised BLS data released in February 2026 painted a dramatically weaker picture: only 181,000 jobs were added in all of 2025, down from the earlier estimate of 584,000. That's 0.1% growth—the weakest since the 2010 recovery. Unlike 2001 (which saw 1.7M jobs lost), we're still adding jobs, but barely.

Update — January 2026: The economy added 130,000 jobs in January, with unemployment falling to 4.3%. Economists note January is noisy due to seasonal adjustments, but the number suggests potential stabilization after 2025's weakness.

The monthly view makes the deceleration even clearer:

Monthly Job Growth (2000-2002 vs 2023-2026)

Source: BLS Nonfarm Payrolls (FRED PAYEMS) — Monthly change in thousands. Negative months in red. 2025 figures reflect February 2026 benchmark revision (181K total vs. initial 584K). January 2026: +130K. Note: 2001 saw sustained job losses; 2025 shows dramatically slowing growth.

168K
2024 Monthly Avg
~15K
2025 Monthly Avg (Revised)
130K
January 2026
Year-over-Year Employment Growth (2000-2002 vs 2023-2026)

Source: BLS (FRED PAYEMS) — YoY % change in total nonfarm employment. 2001 went negative; 2025 is decelerating but still positive.

Key Takeaway

The revision makes the pattern undeniable. Economic output grew while job creation nearly flatlined. Only 181,000 jobs in all of 2025—a 91% drop from 2024. Companies are generating more output with dramatically fewer new hires. January 2026's 130K may signal stabilization, but the structural shift is clear.

Two Interpretations

The case for "this is cyclical"

The case for "this is structural"

Our Take

Watch 2000, not 2001. The February revision makes this starker. GDP still growing, but job creation was even weaker than initially reported. Productivity tools are changing the math—fewer workers, same or more output. In 2000, the new technology was the internet; now it is AI. The revision strengthens the case that this is structural, not cyclical.

Enterprise AI Spend (2025)

Category Spend Note
Total Enterprise GenAI $37B 3.2x YoY
AI Coding Tools $4-5B Projected $12-15B by 2027
GitHub Copilot $2B ARR 90% of Fortune 100
Claude Code $1B ARR 80% enterprise (in 6 months)
Cursor $500M ARR
AI Coding Tool Revenue (ARR)

Time to

B ARR

AI products are compressing enterprise software growth timelines by 10-20x.

Sources: Anthropic (Dec 2025), The Information/Fortune (2023), Slack Q4 FY2021, SaaStr, Microsoft Q4 2024. *GitHub shown at $2B (no $1B data).

Key Takeaway

This isn't pilot programs. Claude Code reached

B ARR in 6 months. ChatGPT took ~12 months. Traditional enterprise SaaS (Slack, Datadog) took 7-11 years. AI is compressing adoption timelines dramatically.

This isn't pilot programs. Claude Code reached $1B ARR in 6 months. ChatGPT took ~12 months. Traditional enterprise SaaS (Slack, Datadog) took 7-11 years. AI is compressing adoption timelines dramatically.

What's Available Now

These tools are production-ready and low-cost. If you're on the market, picking these up adds instant value.

Claude Code
Anthropic
Terminal-based coding agent. Reads your codebase, writes code, runs tests, commits to Git.
79% automation, 21% augmentation
Codex
OpenAI
Cloud or local coding agent. Works on tasks in parallel, proposes PRs, reviews code.
GPT-5.2-Codex, repo-scale reasoning
GitHub Copilot
Microsoft / GitHub
In-editor completions, code suggestions, now adding autonomous agents.
20M+ users, 90% Fortune 100

What This Means

1. AI Adoption Is Happening—Quietly

Companies aren't announcing "AI transformation." They're just buying tools.

88%of organizations using AI in at least one function (McKinsey 2025)
76%of AI solutions now purchased vs. built (Menlo Ventures)

The lesson: Buy, don't build—unless AI is your business. 76% of enterprises are already buying. For everyone else, Fluency can help integrate off-the-shelf solutions that work.

2. Agility Matters

As speed to market increases, market validation matters more.

3. Hire the Dip

Hiring slowdowns mean top talent is available. Smart companies are using this window to land candidates they couldn't get a year ago.

Key Takeaway

Buy tools, train people. 76% of enterprise AI solutions are now purchased, up from 47% a year ago. Focus resources on tool adoption and training, not custom AI development.

Buy tools, train people. 76% of enterprise AI solutions are now purchased, up from 47% a year ago. Focus resources on tool adoption and training, not custom AI development.

What This Means

1. The AI Premium Is Real

AI-adjacent skills command a 56% wage premium over identical roles without them (PwC 2025). Up from 25% the year before.

You don't need to be an AI engineer. Demonstrated fluency with the tools is enough.

2. Domain Knowledge Matters More

The premium is on:

3. Position Yourself Now

Yes, the market has slowed. That's exactly when smart candidates prepare. Talk to Fluency about:

Key Takeaway

AI fluency is the new literacy. You don't need to be an AI engineer. Demonstrated fluency with Claude Code, Copilot, or Codex—plus domain expertise—commands a 56% premium over identical roles without it.

AI fluency is the new literacy. You don't need to be an AI engineer. Demonstrated fluency with Claude Code, Copilot, or Codex—plus domain expertise—commands a 56% premium over identical roles without it.

The Bottom Line

The market shifted more than we initially reported. Revised data shows 2025 job growth was even weaker than first estimated—just 181,000 total, or ~15K per month. GDP is up, AI adoption is real but quiet, and the tools are cheap and production-ready. January 2026's 130K jobs offer a tentative sign of stabilization.

For Companies

The competitive advantage is speed to validation, not speed to build.

For Candidates

Learning AI tools is a good investment. Start with Claude Code or OpenAI Codex.

Data Sources

GDP 2.5% (full-year est.): Based on BEA quarterly releases through Q3 2025; Q4 advance estimate due Feb 20, 2026

GDP 4.3% (Q3): Bureau of Economic Analysis, Q3 2025 annualized quarterly rate

Productivity 2.3% (full-year est.): Based on BLS quarterly releases through Q3 2025; Q4 data due Mar 5, 2026

Job growth (revised): BLS Nonfarm Payrolls (FRED), February 2026 benchmark revision — 181K total 2025 (down from initial 584K)

January 2026: BLS Employment Situation, +130K jobs, 4.3% unemployment

Productivity quote: Guggenheim Investments, economist commentary on Feb 2026 BLS revision

AI premium 56%: PwC 2025 AI Jobs Barometer

Fortune 100 adoption: Microsoft Q4 2025

Claude Code $1B: Industry reporting

$37B GenAI spend: Menlo Ventures 2025

88% using AI: McKinsey Global Survey 2025

76% purchased: Menlo Ventures

Let's Talk

We help companies and candidates navigate the new economy.

Get in Touch
Previous Report
← AI Hiring in 2025: A Data-Driven View

Out of 20,662 AI job postings, only 72 were for prompt engineers. What's really happening in AI hiring.

← All Reports