There’s a staffing problem in digital technology: How do we solve it?
Let’s face it: When it comes to finding, hiring, and retaining talent, this industry is dealing with major growing pains. As if keeping up with evolving technology wasn’t challenging enough, companies breaking into digital marketing are also having a hard time getting the right people for the job. According to Digiday, a recent survey of 400 ...
Here’s why ‘clickbait’ doesn’t have to be a dirty word
People use the word “clickbait” as if the practice they’re referring to – writing catchy headlines to generate traffic – is a bad thing. I’m here to take exception to that, because it isn’t. In fact, if done well, crafting “clickbait” headlines is an art unto itself. Here’s a couple of things to keep in ...