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What you – yes, you – can do to fight ad fraud

As we speak (or, uh, “read”?), someone is out there making you look bad. And by “you,” we mean digital advertisers (and yes, that includes your pals at Fluency), and by “someone,” we mean a global army of bots controlled by… …you guessed it (or you just read the title): ad fraudsters. Wait, how can ...

Did Super Bowl ad ‘losers’ actually win the game?

Did you catch that 30 seconds of complete darkness during one of the ad breaks on Super Bowl Sunday? It was just a technical error, but as the Washington Post put it, “a blank screen may have been preferable” to some of the commercials that actually aired. Burn. But the Post may be right; as ...