advertising

The ironic success of that Starbucks ‘Thrones’ cameo

There’s really no need to catch you up to speed, because the whole world already knows: a Starbucks cup made a very accidental appearance in last week’s Game of Thrones, and the entire internet lost its mind. The only thing truly “lost,” however, was the almost literal boatload of money HBO could have charged Starbucks ...

What you – yes, you – can do to fight ad fraud

As we speak (or, uh, “read”?), someone is out there making you look bad. And by “you,” we mean digital advertisers (and yes, that includes your pals at Fluency), and by “someone,” we mean a global army of bots controlled by… …you guessed it (or you just read the title): ad fraudsters. Wait, how can ...

Tread lightly through the social media minefield

For digital marketers, social media is a double-edged sword that can never be sheathed. Like it or not, all companies must contend with platforms like Twitter, Facebook, and Instagram. There’s simply no way one can forego social media strategy and be successful. In other words, we’re all forced to wield a deadly weapon on a daily basis. ...

Is it time to abandon Facebook once and for all?

It’s been a rough couple of weeks for Facebook. First, there was fallout over the Cambridge Analytica data breach, and then, Facebook founder Mark Zuckerberg’s appearance before Congress. The latter did no favors for the CEO’s public image; thanks to his rather stiff performance, social media users branded him with colorful nicknames like “Zuckerbot.” While ...

To pivot, or not to pivot: The truth about video

In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018.  But beware, intrepid prospector. If you’re planning ...

The truth about podcasting as a marketing tool

If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...

Is PPC really the best use of your advertising dollars?

There’s something undeniably attractive about billboard advertising. After all, the image of a big highway sign towering over the landscape is almost as iconic as Coca-Cola. But how much does it cost? As you might guess, it can be quite expensive. So, with a limited budget, you might think that PPC (pay-per-click) advertising is the ...