What you – yes, you – can do to fight ad fraud
As we speak (or, uh, “read”?), someone is out there making you look bad. And by “you,” we mean digital advertisers (and yes, that includes your pals at Fluency), and by “someone,” we mean a global army of bots controlled by… …you guessed it (or you just read the title): ad fraudsters. Wait, how can ...
The truth about podcasting as a marketing tool
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If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...
Is PPC really the best use of your advertising dollars?
There’s something undeniably attractive about billboard advertising. After all, the image of a big highway sign towering over the landscape is almost as iconic as Coca-Cola. But how much does it cost? As you might guess, it can be quite expensive. So, with a limited budget, you might think that PPC (pay-per-click) advertising is the ...