content marketing

How to email your customers without spamming them

We admit email marketing doesn’t seem all that glamorous. More than likely, you associate it with the junk that ends up in your spam folder, day in and day out. So if you’re working with a limited budget and limited time, it’s understandable that you might turn up your nose at email. After all, it’s ...

Do people actually click on native ads?

You never click on native ads, do you? If you’re a digital marketer, the answer is probably no – unless you’re curious about what the competition’s up to. As a consumer, you likely steer clear of them. So why would you expect other people to click on your native ads? It’s a fair question. But here’s a ...

The long and short of Content Marketing word count

It’s hard to find a simple, straight answer when it comes to the subject of ideal content length. “The longer, the better!” one side of the word count argument might say; “No!” the other would shout, “the shorter the better!” So who has it right? And what if they’re both wrong? Before we delve into this, let’s just ...

To pivot, or not to pivot: The truth about video

In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018.  But beware, intrepid prospector. If you’re planning ...

The truth about podcasting as a marketing tool

If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...