digital

Was 2018 a tough year for digital marketers?

To answer the question posed in the headline, yes – maybe a little.  But not in a way that should have you worrying that you’ve chosen the wrong profession or anything. Far from it.  In fact, the digital marketing scene and its practitioners are doing just fine in a financial sense. For proof, look to the ...

Do people actually click on native ads?

You never click on native ads, do you? If you’re a digital marketer, the answer is probably no – unless you’re curious about what the competition’s up to. As a consumer, you likely steer clear of them. So why would you expect other people to click on your native ads? It’s a fair question. But here’s a ...