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Tread lightly through the social media minefield

For digital marketers, social media is a double-edged sword that can never be sheathed. Like it or not, all companies must contend with platforms like Twitter, Facebook, and Instagram. There’s simply no way one can forego social media strategy and be successful. In other words, we’re all forced to wield a deadly weapon on a daily basis. ...

Is it time to abandon Facebook once and for all?

It’s been a rough couple of weeks for Facebook. First, there was fallout over the Cambridge Analytica data breach, and then, Facebook founder Mark Zuckerberg’s appearance before Congress. The latter did no favors for the CEO’s public image; thanks to his rather stiff performance, social media users branded him with colorful nicknames like “Zuckerbot.” While ...

Is Reddit secretly trying to become the next Facebook?

There is great unrest on Reddit. It’s because the social news aggregation website, which bills itself as “the front page of the internet,” is going through changes – and some users theorize there’s a nefarious scheme at work. As user mrv3 put it, in a post that made the coveted front page recently, “Reddit is trying ...

To pivot, or not to pivot: The truth about video

In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018.  But beware, intrepid prospector. If you’re planning ...

Considering the impossible: Will Facebook ever die?

Before you dismiss the notion of Facebook’s demise, take a step back for a second. Actually, take a step back about 12 years. Now you’re in 2006, and you’ve just logged into your MySpace for the umpteenth time since you woke up, gleefully engaging with everything your friends do. There’s something magical – and addictive ...

Should marketers be afraid of Facebook’s new algorithm?

If you’re in any corner of the digital marketing world, you’ve no doubt heard the grumbling – and seen the hand-wringing – about Facebook’s new algorithm. The trepidation is understandable. After all, this change – which is described as the biggest-ever revamp of the News Feed algorithm – is aimed right us. “As we roll this out,” ...