social media

Failed campaigns: When to admit defeat

That’s the funny thing about digital marketing: there just aren’t any guarantees in this business. You can have a shrewd strategy. You can read every conceivable data point. And you can kill it in content. And even then, your campaign could still fail. So what do you do? For one, as the headline suggests, you admit ...

What happens when THEY google YOU? A guide to personal branding

Let’s say a potential client types your name into Google. What would they see when they hit “Enter”? If you don’t have a strong personal brand, then it’s probably not a whole lot. This will be the case even if you’re a leader in your field, someone who commands respect among his or her colleagues. ...