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The long and short of Content Marketing word count

It’s hard to find a simple, straight answer when it comes to the subject of ideal content length. “The longer, the better!” one side of the word count argument might say; “No!” the other would shout, “the shorter the better!” So who has it right? And what if they’re both wrong? Before we delve into this, let’s just ...

To pivot, or not to pivot: The truth about video

In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018.  But beware, intrepid prospector. If you’re planning ...