To pivot, or not to pivot: The truth about video
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ads
advertising
content
content marketing
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facebook
pivot
social media
traffic
video
video content
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viral video
In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018. But beware, intrepid prospector. If you’re planning ...