viral

To pivot, or not to pivot: The truth about video

In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018.  But beware, intrepid prospector. If you’re planning ...

Did Super Bowl ad ‘losers’ actually win the game?

Did you catch that 30 seconds of complete darkness during one of the ad breaks on Super Bowl Sunday? It was just a technical error, but as the Washington Post put it, “a blank screen may have been preferable” to some of the commercials that actually aired. Burn. But the Post may be right; as ...