marketing

Was 2018 a tough year for digital marketers?

To answer the question posed in the headline, yes – maybe a little.  But not in a way that should have you worrying that you’ve chosen the wrong profession or anything. Far from it.  In fact, the digital marketing scene and its practitioners are doing just fine in a financial sense. For proof, look to the ...

Is it time to abandon Facebook once and for all?

It’s been a rough couple of weeks for Facebook. First, there was fallout over the Cambridge Analytica data breach, and then, Facebook founder Mark Zuckerberg’s appearance before Congress. The latter did no favors for the CEO’s public image; thanks to his rather stiff performance, social media users branded him with colorful nicknames like “Zuckerbot.” While ...

The truth about podcasting as a marketing tool

If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...

Should marketers be afraid of Facebook’s new algorithm?

If you’re in any corner of the digital marketing world, you’ve no doubt heard the grumbling – and seen the hand-wringing – about Facebook’s new algorithm. The trepidation is understandable. After all, this change – which is described as the biggest-ever revamp of the News Feed algorithm – is aimed right us. “As we roll this out,” ...