digital advertising

Will Ad Blockers haunt digital marketers forever?

Ad blockers are to digital marketers what German U-boats were to Allied naval fleets – a hidden (and dangerous) nuisance that could derail otherwise perfect planning. Unlike U-boats, though, you can’t really blame folks for using them. This makes our perpetual conflict with ad blockers that much more difficult, because we know that users have ...

The truth about podcasting as a marketing tool

If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...

Considering the impossible: Will Facebook ever die?

Before you dismiss the notion of Facebook’s demise, take a step back for a second. Actually, take a step back about 12 years. Now you’re in 2006, and you’ve just logged into your MySpace for the umpteenth time since you woke up, gleefully engaging with everything your friends do. There’s something magical – and addictive ...