Will Ad Blockers haunt digital marketers forever?
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ad block
ad blockers
adblock
ads
advertisers
digital advertising
digital marketing
display
display ads
google
marketer
marketers
native
native ads
native advertising
sponsored content
white list
whitelist
Ad blockers are to digital marketers what German U-boats were to Allied naval fleets – a hidden (and dangerous) nuisance that could derail otherwise perfect planning. Unlike U-boats, though, you can’t really blame folks for using them. This makes our perpetual conflict with ad blockers that much more difficult, because we know that users have ...
The truth about podcasting as a marketing tool
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advertising
adweek
brand
branding
content
content marketing
digital advertising
digital marketing
forbes
marketing
podcast
serial
If you’re a business owner, you probably hear a lot about “content” these days – videos, blogs, articles, and so on. But there’s one kind of content you might be overlooking: podcasts. Despite what you might think, it’s not just a medium for true crime shows like “Serial.” It can also be a powerful tool ...