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What you – yes, you – can do to fight ad fraud

Tags ad ad fraud ads advertising digital marketing fraud scam scammer
As we speak (or, uh, “read”?), someone is out there making you look bad. And by “you,” we mean digital advertisers (and yes, that includes your pals at Fluency), and by “someone,” we mean a global army of bots controlled by… …you guessed it (or you just read the title): ad fraudsters. Wait, how can ...

Do people actually click on native ads?

Tags ads content content marketing copywriter copywriting digital digital marketer digital marketing native ad native ads native advertising sponsored sponsored article sponsored content writing
You never click on native ads, do you? If you’re a digital marketer, the answer is probably no – unless you’re curious about what the competition’s up to. As a consumer, you likely steer clear of them. So why would you expect other people to click on your native ads? It’s a fair question. But here’s a ...

Will Ad Blockers haunt digital marketers forever?

Tags ad block ad blockers adblock ads advertisers digital advertising digital marketing display display ads google marketer marketers native native ads native advertising sponsored content white list whitelist
Ad blockers are to digital marketers what German U-boats were to Allied naval fleets – a hidden (and dangerous) nuisance that could derail otherwise perfect planning. Unlike U-boats, though, you can’t really blame folks for using them. This makes our perpetual conflict with ad blockers that much more difficult, because we know that users have ...