ads

What you – yes, you – can do to fight ad fraud

As we speak (or, uh, “read”?), someone is out there making you look bad. And by “you,” we mean digital advertisers (and yes, that includes your pals at Fluency), and by “someone,” we mean a global army of bots controlled by… …you guessed it (or you just read the title): ad fraudsters. Wait, how can ...

Do people actually click on native ads?

You never click on native ads, do you? If you’re a digital marketer, the answer is probably no – unless you’re curious about what the competition’s up to. As a consumer, you likely steer clear of them. So why would you expect other people to click on your native ads? It’s a fair question. But here’s a ...

Tread lightly through the social media minefield

For digital marketers, social media is a double-edged sword that can never be sheathed. Like it or not, all companies must contend with platforms like Twitter, Facebook, and Instagram. There’s simply no way one can forego social media strategy and be successful. In other words, we’re all forced to wield a deadly weapon on a daily basis. ...

Will Ad Blockers haunt digital marketers forever?

Ad blockers are to digital marketers what German U-boats were to Allied naval fleets – a hidden (and dangerous) nuisance that could derail otherwise perfect planning. Unlike U-boats, though, you can’t really blame folks for using them. This makes our perpetual conflict with ad blockers that much more difficult, because we know that users have ...

To pivot, or not to pivot: The truth about video

In the last couple of years, video has become the new crude oil of digital marketing: advertisers have chased after it relentlessly, and often at any cost. And they’re still doing it, with one report saying marketers are planning to increase their video spend for mobile in 2018.  But beware, intrepid prospector. If you’re planning ...

Did Super Bowl ad ‘losers’ actually win the game?

Did you catch that 30 seconds of complete darkness during one of the ad breaks on Super Bowl Sunday? It was just a technical error, but as the Washington Post put it, “a blank screen may have been preferable” to some of the commercials that actually aired. Burn. But the Post may be right; as ...